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Home › Baby Bjorn Baby Equipment

BabyBjörn AB is a family-owned, Swedish company founded in 1961. Right from the start, BabyBjörn’s goal has been to simplify everyday activities for parents and small children by developing innovative products for children up to the age of three. Their products are now used worldwide by millions of parents, and all of them have the same goal: happy, safe children. The enthusiastic reception their products have received from these families inspires them in their efforts to develop safe and attractive, high-quality products. 

When they develop our products, they always try to be both creative and sensitive to children’s and parents’ needs. They aim to identify those little everyday problems and then to come up with ingenious solutions to them. Parents should feel confident in their choice of a functional product that is safe for their child. This is why they take responsibility for every step of their development process and have adopted a long-term approach towards constantly improving and renewing their product range.

This is also why they have worked closely with pediatricians ever since their company was founded back in 1961. The valuable information and comments they provide are vital, both in connection with the development of new products and in the ongoing development of their existing ones. Their cooperation with the medical profession began in Sweden, but now includes an international network of pediatricians in Germany, France, Sweden and the USA.

At BabyBjörn, they stand by what they do, and they have a carefully thought-out philosophy that guides the way they work.  A lot has happened during their 48 years in the business, but they have never compromised their core values – quality, safety, style.